Atlanta, Sept. 19, 2022 (GLOBE NEWSWIRE) — Hotel Equities (HE), owner, operator and hotel development company, continues to expand its development services platform for new hotel construction and improvement plans of properties to meet the demands of a sector struggling with supply chain issues and labor shortages,

HE’s portfolio of over 250 hotels includes national chains and boutique hotels with varying brand standards, coding requirements, strengths and community preferences.

“The most important criteria for working with a development services team are experience and the ability to look at a new hotel construction or renovation from multiple perspectives,” says team leader Patrick Trainor, vice -President of Projects and Facilities for Hotel Equities. “With experience comes a greater level of brand awareness ─ what works well and what doesn’t ─ and the ability to apply best practices to make projects profitable and operationally efficient at all times. levels.”

Build the best team

HE Development Services specialists assess needs to assemble the right team for each build, manage timelines, and collaborate with brand ambassadors, designers, architects, general contractors, and operations and purchasing personnel. This benefits owners and operators in many ways:

  • Optimal efficiency, fluidity and functionality of rooms and public spaces
  • Utilizing HE’s 33 years of brand and supply relationships that our owners are quickly becoming a benefactor
  • Direct access to brand decision makers and exposure to the latest trends and design packages
  • Compliance with brand standards, local codes, permits and ADA requirements
  • Ability to negotiate large scale prices for furniture, fixtures and equipment
  • Attention to process, pricing and approvals to keep projects on time and within budget

“Hotel construction and property improvement plans are major investments. It’s important to work with a team that has deep resources and industry connections to make sure you get it right and don’t make costly mistakes,” says Trainor. Below are some recent examples of the work of development services groups:

Courtyard Downtown Winston-Salem Wins Marriott Hotel Opening of the Year Award

The Courtyard Downtown Winston-Salem hotel in North Carolina incorporates emerging trends and showcases local landmarks and businesses:

  • An oversized fitness room, with floor-to-ceiling windows, overlooks a baseball field with the perfect view of post-game fireworks
  • Rooftop bar, with indoor and outdoor seating, hosts happy hours, weddings, and receptions
  • The bar offers seasonal beers and artwork from a nearby brewery

The HE Development Services team joined the RFP process and built a strong team that was worth the Marriott Hotel Opening of the Year Award 2021.

“When your team knows what they’re doing and can communicate effectively with everyone involved in this massive enterprise, everything runs more smoothly,” says Brad Rahinsky, CEO of HE.

The Fairfield Inn & Suites at Berry College in Rome, GA pays homage to the region with unique features and interactive artwork:

  • A stone tower at the entrance of the hotel reproduces the architecture of the university campus
  • Artwork on display throughout the hotel features iconic campus landmarks
  • QR codes reveal the story of each landmark, with instructions on how to find it

This project team, recruited by Berry and HE, was able to open the hotel four months ahead of schedule, which generated additional revenue.

Dual brands provide more options

Dual-brand hotels use a single building with separate entrances that allow guests to choose accommodations that suit their needs, whether it’s a spacious suite with kitchen or a more basic room for travel overnight business. Sharing staff, common spaces and amenities helps owners reduce costs while appealing to different market segments.

HE has capitalized on the scenic location and fitness-focused clientele of Colorado Springs Downtown SpringHill Suites & Element’s dual brand:

  • A rooftop bar with fire pits and water features overlooks Pikes Peak
  • A restaurant with floor-to-ceiling windows overlooks downtown, Pikes Peak, and the Garden of the Gods
  • Panoramic view meeting spaces can be adapted to almost any meeting size or purpose
  • A large fitness room and an indoor swimming pool welcome health lovers
  • A common courtyard includes TVs for watching sports and grills for group meals

The conversion of an outdated SpringHill Suites in Missouri to the Fairfield Inn & Suites St. Louis Chesterfield, and the addition of a new SpringHill Suites to expand the building into a dual brand (expected to be completed this month), proved particularly difficult with lots of moving parts.

  • The new Fairfield Inn rooms had to fit into the space designed for SpringHill Suites
  • The original hotel remained open with the section connected to the new building blocked
  • A new reception, lobby, restaurant and bar in the new building will serve both hotels
  • The old hall and the reception will become a large fitness room
  • All signage and computer functions will be moved or adapted to reflect the correct branding for each room

Hamilton Curio Hotel honors history

The Hamilton Hotel by Hilton in downtown Alpharetta, GA is a Curio hotel with more freedom for customization. HE’s design team kept historic notes while adding modern touches and technologies. The result: a boutique hotel with tremendous curb appeal and popular gathering spaces.

  • There’s a full-service restaurant and bar with live bands and great local community draws
  • An outdoor patio/terrace that hosts everything from weddings to weekend yoga classes and a “Yappy Hour” for the dogs
  • A hidden speakeasy lures people downstairs
  • This hotel is the centerpiece and beacon of the community

Post-pandemic pivots

Collaboration and communication are more important than ever with supply chain delays and limited contractor availability.

Hotel Equities Procurement Manager Lindsay Meadows negotiates large-scale contracts for operational supplies and equipment to save money and maximize efficiency. More supplies are stocked to ensure contractors have everything they need before closing a floor for an installation.

Including operations in the design maximizes space by considering flow, function and personnel. Since operations know the layout, they know what they need and where to store it. Coordinating schedules, deliveries and installations also keeps everyone on the same page.

“Building a new hotel, renovating it or converting it to a new brand can be complicated,” says Joe Reardon, director of development for Hotel Equities. “An experienced partner like Hotel Equities can handle all the moving parts quickly and cost-effectively and coordinate internal teams for a smooth transition to operations once construction is complete.”


About hotel stocks
Hotel Equities is an award-winning, large-scale hotel ownership, management and development company with a portfolio of over 250 hotels and resorts across the United States and Canada. Fred Cerrone, CHA, is Founder and President; Brad Rahinsky is President and CEO. Hotel Equities is a subsidiary of 33 Degrees, an integrated management platform combining market knowledge and industry experience across a wide range of CRE assets, including offices, restaurants, retail, residential mixed use and multi-units. For more information on hotel equities, visit

  • Patrick Trainor

  • The Fairfield Inn & Suites at Berry College in Rome, Georgia


About Elizabeth Smith

Check Also

What to know about financial aid and scholarship opportunities at ECC – Observer

Nat Leon, Engagement EditorNovember 13, 2022 The entrance to the Elgin Community College Financial Aid …