Hungary’s first smart shopping center wins international recognition

Etele Plaza received the HOF Awards 2022 inBest of the Best Retail Development’ category. A select group of area real estate leaders voted as a jury in combination with votes from CIJ readers.

Etele Plaza, the best of the best retail developments opened last September in Kelenföld, Hungary’s largest multimodal transport hub. The mall’s main entrance welcomes visitors with Hungary’s largest curtain wall structure above the main entrance. The interiors, including fashionable hallways, an elegant lobby, attractive decor and an exceptional food court directly connected to the green-roofed terraces, brought the latest generation of shopping mall design to Hungary. In addition to shops, there is a wide range of food outlets, restaurants, cafes, fitness rooms, a children’s playground and services. Additionally, the Etele cinema takes the cinematic experience to a new level in the shopping and entertainment center.

Hungary’s first smart place is able to offer a personalized shopping experience from the moment customers leave home, thanks to its proprietary mobile app and cloud-based services. The next-generation shopping and entertainment center not only helps visitors find their way around and find the perfect parking space, but also guides them to selected stores while providing tailored offers for each customer. Several benches with USB ports are available in the mall, while at the information point, a Hungarian-speaking Pepper robot will guide customers on their way.

There will be 1,300 spaces in car parks accessible from all directions, and nearly 130 spaces will include terminals ready to charge electric cars.

The square also introduced the public to Ariadné, a revolutionary Hungarian invention to help the blind and visually impaired, developed by engineers from Óbuda University.

“Etele Plaza has been recognized many times by the international real estate industry, but competing with the best and winning is always an extraordinary moment. We are truly honored to receive this prestigious award. At Futureal, one of our priorities continues to be to create value in the commercial real estate sector and to implement exemplary projects like Etele Plaza, the first smart plaza in Hungary”,

said Márk Balástyai, project manager of Etele Plaza.

The HOF Awards attract the region’s most influential real estate industry leaders. The Best of the Best Hall of Fame Awards are the culmination of the CIJ Awards series, pitting winning projects and companies from across Central and Eastern Europe against each other to determine who truly are the best of the best. This year’s event featured entries from the Czech Republic, Hungary, Poland, Romania, Serbia and Slovakia.

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