Lady Primrose is organizing an ephemeral first shopping for the holidays

DALLAS, November 25, 2021 (GLOBE NEWSWIRE) – Lady Primrose, a luxury boutique fragrance company, today announced the launch of its first pop-up holiday shopping event hosted at its Dallas offices. Lady Primrose’s offices are located in the popular Design District at 180 Cole Street. The announcement was made by Lady Primrose’s new co-owner and CEO, Michelle Balaz.

The Lady Primrose Holiday Pop Up Shopping event will feature afternoon hours during the week from Monday to Friday, 1 p.m. to 4 p.m. from November 29 to December 17, 2021.

“As the holidays approach, we are celebrating a spectacular relaunch this year and we are delighted to welcome clients to our offices for a holiday pop up experience and an opportunity to meet the Lady Primrose team,” said the co-owner and CEO Michelle Balaz. “Lady Primrose offers a variety of luxury products, from fragrances to our precious body creams, hand-poured candles and iconic soaps, all fragrance cheeky. We’re dedicated to delivering our products in the sleek, regal style that our customers love with a redesigned, modern approach that customers appreciate. Elegant presentation is our hallmark.

Under a new owner, 2021 has been a successful relaunch year for the brand as it continues to meet the high expectations of its fragrance collections. New property invested in a first ad campaign this year that included ads in Harper’s Bazaar, Town & Country, Jetset Magazine, Hemispheres and American Way. Lady Primrose also pursues long-standing partnerships with fine retailers and luxury 4-5 star hotels and resorts around the world.

About Lady Primrose
Lady Primrose is a luxury perfume company with partnerships with fine retailers and luxury hotels around the world. Celebrating over 30 years of fragrant luxury, the Lanesborough Hotel in London has commissioned equipment from Lady Primrose for clients who launched the brand in 1990. Located in Dallas, TX, Lady Primrose has been under new ownership since November 2020, a sister-duo team and continues to be a female-owned business.

Follow us on Instagram @LadyPrimrose. To learn more about Lady Primrose, visit

Marie sims
Lady Primrose
173 Cole Street
Dallas Texas, 75207

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