Bezons – Worldline [Euronext: WLN], the European market leader in payment and transactional services, today announced its collaboration with Cendyn, a leading innovator in hospitality CRM, sales and revenue strategy. Through this partnership, hotels can now include secure electronic payment solutions in any automated customer communication based on the seamless integration of Cendyn’s CRM, hotel property management system (PMS) data and the Worldline electronic payment.
Through the combination of Worldline’s Saferpay electronic payment solution and Cendyn’s CRM engine, payment processes can be simplified, making electronic payments risk-free and convenient for hotels and guests. Cendyn’s CRM solutions interface with hundreds of PMS systems and can apply intelligent and automated payment terms, according to customer segments, reservation codes, rates, and more. predefined.
To compete in today’s digital world, hoteliers need an array of tools, including bespoke technology solutions that meet guest needs, paired with compelling design capabilities. Using the right technology not only increases digital engagement and generates revenue, but also allows hotels to focus on serving their guests while meeting regulatory requirements.
Chris Lanckbeen, Travel & Hospitality Manager at Worldline mentionned: “Our partnership with Cendyn serves both the hospitality industry and hotel guests by simplifying and securing online payments. Cendyn is connected to all major hotel systems, which means all reservation data is pre-recorded and sent to the guest. To finalize the payment, the card holder only has to enter their card information and the hotelier can process the payment without worrying about regulatory issues.“
With Worldline Saferpay’s integrated payment, hotels using Cendyn’s CRM are no longer exposed to PCI compliance and chargeback risks. Their transactions are processed in accordance with PSD2 regulations, avoiding manual tasks prone to errors. Likewise, hotels can tailor their payment policies to the booking channels and customer characteristics. Hotels and guests alike will benefit from less manual labor and potential errors with automated data transfers between Cendyn’s CRM and Worldline’s payment solution.
“We are delighted to offer hoteliers additional value by partnering with Worldline ”, mentionned Rodd Herron, Vice President of Partnerships at Cendyn. “The integration of their complete Saferpay platform into our transactional communications with customers is an industry first. For us, this is another step to further optimize the customer journey and make CRM as smart and simple as possible.“
A click on the payment link integrated in the confirmation email will guide the customer to the Saferpay payment site. After choosing their preferred payment method, customers can enter their payment card details. Saferpay then automatically sends the transaction status to Cendyn’s CRM and confirms the payment to the customer via email. The same mechanism allows hotels to collect customers’ credit card information prior to their arrival and have that data available for payment upon departure or as a fallback solution in the event of a no-show. By using this payment method, full cardholder authentication is guaranteed, allowing hoteliers to comply with PSD2 regulations and avoid PCI and chargeback risks.
The process ensures an end-to-end solution for guest communications while preserving the hotel’s corporate identity across all channels, ensuring a smooth customer journey, also from a brand perspective.
A free webinar is available for more information.
Worldline [Euronext: WLN] is the European leader in the payments and transactional services industry and the No. 4 worldwide. With its global reach and commitment to innovation, Worldline is the technology partner of choice for merchants, banks and third party buyers as well as public transport operators, government agencies and industrial companies in all sectors. With more than 20,000 employees in more than 50 countries, Worldline provides its customers with sustainable, reliable and secure solutions throughout the payments value chain, helping their business grow wherever they are. Services offered by Worldline in the fields of Merchant Services; Terminals, solutions and services; Financial, mobility and electronic transaction services include national and cross-border business acquisition, both in-store and online, highly secure payment transaction processing, a large portfolio of payment terminals as well as ticketing. electronics and digital services in the industrial sector. environment. In 2020, Worldline generated proforma revenue of € 4.8 billion. worldline.com
Cendyn is the leading provider of innovative cloud software and services for the hospitality industry. Their software solutions drive sales, marketing and revenue performance for tens of thousands of hotels around the world, with a focus on integrated hotel CRM, hotel sales and strategy technology platforms. income. The Cendyn Hospitality Cloud offers a comprehensive set of software services for the industry, aligning marketing, sales and sales teams to optimize their strategies and drive performance and loyalty across their business units. With headquarters in Boca Raton, Florida, United States, and offices around the world in Germany, Singapore, Thailand, and Japan, Cendyn is proud to serve clients in 143 countries. Their software solutions deliver billions of personalized, data-driven communications on behalf of their customers each year. For more information on Cendyn, visit www.cendyn.com.